Hyundai Motor Group to Spotlight AI, Robotics & Mobility at ZER01NE Day 2025

Seoul, South Korea — September 16, 2025
Hyundai Motor Group has announced the launch of its 2025 ZER01NE Day, an innovation festival running from September 17 to 21 at the Hyundai Seongsu Complex Hub in Seoul. The event will highlight cutting-edge creativity and forward-looking technologies in AI, robotics, mobility, and space exploration.

This year’s theme, “ZER01NE 0RB1T,” symbolizes the way creators, startups, and Hyundai teams pursue their own trajectories while coming together to collaborate and innovate.

🔹 Festival Highlights

  • Eight creator-led projects will present bold experiments in AI, robotics, and mobility.

  • ZER01NE LAB collaborations will showcase pioneering concepts, including a purpose-built vehicle (PBV) designed for Generation Alpha and futuristic lunar mobility scenarios.

  • Six innovative startups will display breakthrough technologies aligned with emerging global trends.

Situated in Seongsu — one of Seoul’s cultural and creative hubs — the Hyundai Seongsu Complex Hub will act as both the venue for the festival and a future customer experience center.

Kyuseung Keith Noh, Vice President and Head of ZER01NE Group, explained:
“ZER01NE Day is a platform where participants can experiment freely and take on new challenges. Through this festival, we aim to showcase the results of ZER01NE’s creative collaborations and share imaginative visions with the wider public.”

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