Trademark Services

  The United Arab Emirates has unveiled a comprehensive revision of its trademark fee structure, signaling a strategic enhancement to the nation’s intellectual property regime that aims to bolster global competitiveness and attract broader investment interest. The reforms, recently announced by relevant government authorities, are designed to streamline the cost framework associated with trademark protection while reinforcing the UAE’s position as a business-friendly jurisdiction. Under the updated policy, trademark service fees have been recalibrated to align with international best practices, reduce barriers for emerging enterprises, and enhance the overall value proposition for both domestic and international brand owners. This recalibration reflects the UAE’s commitment to fostering an environment where innovation and brand development can thrive with greater fiscal predictability. Officials emphasize that the fee adjustments are part of a broader initiative to strengthen the U...

  In a major policy shift that strengthens brand protection and supports small business growth, the UAE government has overhauled its trademark fee structure under Cabinet Resolution No. 102 of 2025 , making trademark registration significantly more accessible for startups and SMEs. Key highlights of the reform include: 🔹 50% reduction in official trademark fees for members of the National SME Programme , lowering the financial barrier for local entrepreneurs and smaller enterprises to register and protect their brands. 🔹 Full fee exemption for People of Determination , reflecting broader inclusivity goals within the UAE’s IP ecosystem. 🔹 A suite of 28 updated trademark services , including expedited options such as a one-day trademark examination , enabling faster brand clearance and market entry. 🔹 New services such as conversion of a national trademark to an international registration under the Madrid System, opening easier pathways for global IP strategy. According to...