UAE Trademark Fee Reforms Drive Down Costs for SMEs and Boost Brand Protection
In a major policy shift that strengthens brand protection and supports small business growth, the UAE government has overhauled its trademark fee structure under Cabinet Resolution No. 102 of 2025 , making trademark registration significantly more accessible for startups and SMEs. Key highlights of the reform include: 🔹 50% reduction in official trademark fees for members of the National SME Programme , lowering the financial barrier for local entrepreneurs and smaller enterprises to register and protect their brands. 🔹 Full fee exemption for People of Determination , reflecting broader inclusivity goals within the UAE’s IP ecosystem. 🔹 A suite of 28 updated trademark services , including expedited options such as a one-day trademark examination , enabling faster brand clearance and market entry. 🔹 New services such as conversion of a national trademark to an international registration under the Madrid System, opening easier pathways for global IP strategy. According to...