Trademark Registration
Trademark registration is a critical step in protecting a company’s brand identity, including its name, logo, slogan, and distinctive marks. A registered trademark grants the owner exclusive legal rights to use the mark within the relevant jurisdiction, preventing unauthorized use and strengthening brand recognition in the marketplace. It also enhances commercial credibility and adds tangible value to the business as an intellectual property asset. The trademark registration process typically involves trademark search and classification, application filing, examination by the relevant authority, publication, and final registration. Once registered, the trademark can be licensed, assigned, or enforced against infringement, providing long-term brand security and legal protection. For growing businesses, trademark registration is not only a defensive measure but also a strategic investment. It safeguards brand equity, supports market expansion, and ensures that intellectual property ri...